April WebInno Meeting: Traackr

I went to the Web Innovators meeting in Boston last night (April 2nd, 2008). I made these recordings after looking at a number of the demonstrations. I'd originally planned on writing them up, but given time constraints, I'm going to leave it with the original audio. Sorry About the quality, it was a *very* crowded ballroom.
http://www.webinnovatorsgroup.com/
http://www.traackr.com/

Traackr is aimed at content producers who want to be able to monitor and adjust their web presence to maximize their impact. They sign up, indicate what services they are using, an Traackr (I'm having serious problems spelling that) tells them how they are doing on those services as compared to other people in the same content space. From that information you can fine tune your presence, and see where else you need to be making an impression.

I didn't have a chance to see a full demo, so I don't know how they track, or what kind of metrics they provide. I also have no idea what the business model is.

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