Advertising Slogans and Bad First Impressions

Sometimes companies come up with slogans or headlines that don't necessarily convey what they really intended. Of course, so long as I remember the ad, they've done their job… but still.

The one that's always bugged me particularly was U-Haul's slogan for years.

"An Adventure in Moving"

I don't know about you, but when I'm moving, the last thing I want is an "adventure." Apparently I'm not the only one.

The latest of these "slightly off" messages arrived in my email this morning. It's from VMware, a company that makes it possible for you to run multiple virtual machines in one computer.

I heard my wife say something very much like that when the server room at her work lost power. It was accompanied by several words which don't usually appear in corporate advertisements. I know what VMware is getting at, but trust me, that is not a question you usually want to hear!

I'm sure there are other, better examples out there. Leave some in the comments, or drop me an email. (I know spam is famous for this kind of unintentional humor, but let's skip those for now.)