Music industry betting on 'ringle' format | CNET News.com

Music industry betting on 'ringle' format | CNET News.com

Each ringle is expected to contain three songs--one hit and maybe one remix and an older track--and one ringtone, on a CD with a slip-sleeve cover.
...
But except for Sony, each major label still needs to cut a deal with a digital aggregator to allow consumers to redeem the ringtone.

Meanwhile, label profit margins for the format are considered slim. The majors are gambling that the ringle can instill in consumers the mind-set to connect to the Internet via the CD.
Sources suggest the ringle will carry either a $5.98 or $6.98 list price

Let me get this straight. I got to the store. I purchase a mini-CD which has on it two songs, one new and one old, plus a remix and a ringtone (sorry, those don't count as different “songs”). The ringtone doesn't even have a way of being transfered to my phone unless I connect to some site somewhere via my computer or phone to download it. And for this extremely limited and complicated thing... I pay six bucks.

Alternatively I go to the Apple Store, pay $3.96 ($.99*4) for the same thing, get to choose which part of the song is my ringtone, and have it all instantly downloaded to my iPhone.

Sorry, this doesn't compute. Even if you don't have an iPhone it doesn't compute. Can you say, “Dead in the water?” I knew you could.

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Categories: Humor , Music , Social , Technology
By Kee Hinckley on September 10, 2007 9:44 PM | | Comments (0)

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This page contains a single entry by Kee Hinckley published on September 10, 2007 9:44 PM.

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